Episode 78: Money Series : Unleashing Business Potential - Turning Your Story into Revenue Streams

Ready to transform your story into a revenue-generating endeavor? With this episode, we won't just show you the ropes, we'll take you by the hand and guide you across the tightrope of business profitability. We unravel the pros and cons of organic versus paid traffic and help you decide which approach will work best for your specific business goals. We'll sketch out the roadmap to revenue generation, from strategic conversations, engaging activities to crafting irresistible offers. And it doesn't matter if you're running events or traditional brick-and-mortar stores, we've got illustrative examples to keep you on track.

But it doesn't stop there. We also let you in on the secret to successful content creation and how to simplify your process with an effective schedule and handy templates. Plus, we highlight the importance of breaking down your business strategy into manageable chunks for optimal results. Tailor-made offers for your business? We've got that covered too. And as we close the curtain, we ask you to join us, share your success stories and the businesses that you've built employing these strategies. This is more than an episode; it's an invitation to turn your narrative into a profitable venture.

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Transcript

Speaker 1: 0:01

Hey, you welcome to Build the Damned Thing, A place where myself, tiffany Largy and our amazing Do the Damned Thing coaches show you how to use your story to build it all. Whether it's your first six figures, your next layer of multiple six figures, or maybe you're on your way to a minute, and if it's not, that it's the life of your dreams when you are free, you are strong and you are whole. First, we're going to show you how to use your story to build a strong foundation, and then, next, we're going to show you how to use your story in sales and marketing to clean up the cracks. And last but not least, we're going to show you how to use your story to gather people, because the truth of the matter is that there's nothing stronger than being connected to people who just understand you as you are where you are, so you can stop explaining yourself. I want to remind you that, now that you're here, you are home and I officially welcome you to our family. All right, let's get started. You ready, all things money.

Speaker 1: 1:07

Earlier today, I or what you just watched I walked through money on your personal side, infiltrating into your business. Now I'm going to stop start. I'm going to get to your business game, infiltrating into your life, and I have this sheet that I took from one of our programs that I thought would be a great visual aid for us, and feel free to take a screenshot or to take a picture, whatever it might be, and you can draw this wherever you are. Now this is what we use inside of DTDTU, and the reason why is because we think that money is some complicated or making money in our business is a complicated. We need to have all the things kind of a journey and it's not Keep making money simple, keep the process simple, keep the flow simple and keep it consistent. I'm going to walk through the mechanics of what you need to have in place right now. The stronger you are in each of these categories, the easier it is for your money to flow. Think of us like pouring drain on the top of this thing. Okay, and we both know that we need to pour drain on the top so that things flow easier. The easier the flow, the happier we are. The happier we are, the better our sales conversations are. The better we show up on stage, the better we show up with whatever it is.

Speaker 1: 2:26

Now up here, there's paid and then there's organic. I'm going to tell you, having spent thousands of dollars in both places, I'm not going to say that paid traffic doesn't have a place. I feel like everybody tell me if you agree or disagree with me post a pandemic. We are everybody's like, desensitized to ads and falseness and fraudulousness and made up things and inflated and all of that, and so I know that our organic pull, reach, play, dive in. What we're doing organically is working and is delicious and it still allows us to sell all tickets. Right, I would say low, medium and high, but we really don't sell too much low ticket outside of tickets for an event or an experience.

Speaker 1: 3:19

I want you to think of us today. We're going to fill in the blank really, really quickly and during our money series this is the entire money series, all things, money I want you to plug and play what your things or items are and I'm going to break down what a perfect lean in would be, what a perfect low dollar item would be. That's, those are the things I'm going to get to and we're going to. My goal is that you build it inside of 10 minutes, that each one of these are no longer than 10 minutes. You can hunker away, get it done and out you go.

Speaker 1: 3:50

Now, the very first part of this is activity. I'm going to walk. I'm going to tell you you can do a bunch of free activity and everyone thinks that social media, like posting on social media, is the free activity. I don't know that it is for me. I'm going to tell you what I would do if I was like I got to make at least $10,000 or more dollars over the next I don't know 90 days, every single month. And this particular series is for the person who's under about $200,000, 250 and in revenue, not an income. If you're a person listening and you're like I'm way above that, mount Tiffany, but I definitely need to figure out how do I scale this thing? I have another series coming just for you later this summer. Now for the person who's under 250.

Speaker 1: 4:35

Think of this us filling the top of this in. In order for us to get dollars down here, we have to get people to lean in. We think so often that it is having a great offer and if we have a great offer, that people are going to just run and throw their bras at you. That is not what is happening, not even close. What is happening is that you have really good offers, You're not having enough conversations, and so therefore, when it gets down to here, people are like I don't really know what to do, because I talked to two people. Two people said no well, two people is not enough. The industry standard is still that one in 20 turn. One out of 20 people turn into a lead and one out of those five Turn into an actual sale, which means you've got to have like 20 conversations Before you're actually making a dollar. Now, for people who are more seasons, you're doing events, something like that. That number changes for sure, but I want to transparently say that you definitely need a handful of people now. How do we get these people? Whether you're selling one to one or one to many, this is still the play. This could be an event registration here and you're making an offer, or this could be that you're booking phone calls and you're making an offer now In my brick and mortar business, because right now I'm standing in the studio and we have a brick and mortar business.

Speaker 1: 5:56

There are people in all different types of offices clicking away doing things. Okay, it doesn't change the fact that you're working out of your third bedroom or if you're in a brick and mortar. If you're in a brick and mortar and you're doing under 250, that's a different question, right? Because you have overhead and that means our things are even tougher for you. You really got to get to understanding this. You got to put something up here and it's got to be done daily, weekly, monthly. The end Daily, weekly, monthly Social media is your daily goal, as your daily thing.

Speaker 1: 6:27

So let's write some up here. Let me write them real quick. So I'm going to start with email. So email E-mailing is a daily. I'm going to put here when should you do that thing? E-mail your list, reaching out to people and emailing your list, or something you should do daily and at a minimum five days a week. And I say at a minimum, for me it's five days a week because you think that that person has seen it and they really haven't seen it. But, tiffany, what if I overwhelm them? Then, if you're sending really great things, like man, there are some people, let me tell you. There are some people who send me amazing things. I never want to delete it, but more than that, if I, if target was always setting me at 30% off coupon, do you think I'd unsubscribe from their list. No, I would not think of yourself in that bucket.

Speaker 1: 7:25

Emailing three Maybe as the minimum, but multiple times a week is the name of the game. What do you email? Email all the things you can email, things you're seeing, things you're learning, see things you're, things you're experiencing. And if not, you have tools like chat, gpt right now. Who can write a whole email for you? You just simply tweak it and out and off in a way it goes. There's kind of no excuses at this point. I prefer that you take One day A week, one day a week and write the week's emails. My goal is one day a month. That's what I'm working on right now one day a month to get them all out and get them scheduled. Okay.

Speaker 1: 8:09

The second thing you've got to have in place for sure Is you need to have a voice like what are you emailing? This should have gone first, but you need to have some form of content being created. You need content. Let me tell you what my favorite content is. It is podcasting. You either need to be a guest or you need to be the one guesting Guesting, asking someone to be, or just doing it by yourself. Podcasting is the only platform, the only type of content that you can create where you are equal to anybody else in the industry that you respect. It is the easiest to create, and if you're like I can't do it on my own, tiffany, there's no way then come into the studio and record with us.

Speaker 1: 9:00

I know that if it wasn't for podcasting, allowing me to create high level, high quality, consistent content over the last couple of months, I'm not sure what would have happened while I had to go back into building something new. I don't have time to be on Facebook and Instagram. Something is beneath me, but I literally don't physically have time. The other part of it is that if I do create something, I do want it to be high quality for the most part in our world right now, and creating something subpar does not really interest me. Podcasting allows me to do that. Now, what I've done recently that I haven't really done in the last five years was turning on a camera anytime I'm being interviewed. Now we have like oodles and caboodles of content to go forever and I don't really have to ever sit and go. Here are the five trends that are happening in your. Not that it doesn't work. If there was a platform that I would do that. I'll tell you in a moment. So, content podcasting. The second here is. So I said podcasting and I said email.

Speaker 1: 10:06

If I were going to create one more, it would be oh, this is so hard because I really want to say no way, really. Whoa, we've only been here 10 minutes. Okay, it would be social media and it would be in this aspect. It would be Facebook business. Someone asked me that would be number two. Youtube shorts would be number one. Hard, because TikTok would also be number one. I don't even know if I spoke TikTok right. I think I have a C in there. I don't think there's a C in TikTok. I don't think there is one. Okay, so TikTok is also fighting for number one, and I would create 60-second reels only and then I would write on LinkedIn one time a week. Now, with chatGPT, you can write a whole article in two seconds linked in one time a week. That's it, and I would write it on Sunday. This would be my entire social media strategy.

Speaker 1: 11:32

Now, podcasting, you should social media four reels a day. So I know someone's going to ask me I would say four pieces of content per platform a day. Why? Because I'm looking for each person to get about 1,000 views a day. That's really where my strategy comes from. I know that no matter what or good or bad day, even though we have some assets that have thousands and thousands of views, I know if we put out the worst thing in the middle of the night, it's still going to get 250 views. My goal is to make sure 1,000 people see us at this season a day, even on things we don't know, they're not making sense. That's where that four comes from four to 250.

Speaker 1: 12:19

All right, this is where this comes in, and I would not create anything on the fly. I would branch record it. I have a tool. I'm going to make a list of the tools that we use, but I would batch record it. So TikTok allows for you to batch record and allows you to save as a draft. Instagram also allows for you to save as a draft. Now, facebook doesn't allow you to save as a draft, but you technically could post via a tool and draft it inside of the tool. Youtube also does not do a draft, but now there are so many native plugins that allow you to save it as a draft in the tool.

Speaker 1: 13:02

And if you're like Tiffany what, where, who and how. Please go ahead and ask me here, wherever you're seeing this. I'll be more than happy to make sure we get you an answer. Last but not least, I would go to all of my LinkedIn contacts. I would go to LinkedIn and my phone book and I would say hey, john, how you doing? I am feeling disconnected from the world right now. I'm feeling disconnected from our clients. I can't believe it's halfway through the year. Start somewhere like that and like I just wanna talk. I just wanna see how you're doing. I wanna see if there's anything I can help you with, find out what you're working on. But one of my initiatives is to talk to 100 people during the summer, while I can, while I'm playing with the kiddos, while I'm doing this, this, that and the other, while I'm traveling in Portugal, whatever it might be. And my goal is to talk to 100 people I haven't spoken to yet and to share a moment and to find out what's going on.

Speaker 1: 14:04

Get on calendars, you get on calendars and they get on your calendars. I literally would do LinkedIn one by one, by one, and if you're like Tiffany, I need a template for this For those of you in DTDTU. I'm only pulling out content from our DTDTU. If you're in DTDTU, please make sure you go inside of our community and make sure you ask where are these templates? We have templates for these. We will get them to you, all right.

Speaker 1: 14:32

So we started at the top of this, at the hours of 10, 12 or one, three, six, three and six.

Speaker 1: 14:46

Okay, so four times a day we're gonna break down these pieces and I'm gonna go deeper. So later on today you'll hear a little bit on leaning in and then I'll start talking about offers, the end, not the one who told that story. There is so much deliciousness awaiting for you. I would love nothing more than for you to go ahead and give us a thumbs up and a 5 star review on not just this episode, but this entire series of how do you build the damn thing, like always. If there's anything that we can do to make your weekday or month better, please Let us know. And, more importantly, I can't wait to see you live, whether it's at Data Damthing Live or in one of our communities, or maybe you're just hanging out with us on social media. What I know to be true is that I am meant to connect with you somewhere and I can't wait for that day to happen and, more importantly, I can't wait to see what you build.